ESTABLISHED 2014
One team.
A world of possibilities.
Skyline PR & Publications is a full-service public relations and marketing communications agency, operating under HUM Network Limited, one of Pakistan’s leading media groups. Registered in 2014, we build meaningful connections between organizations, brands and their audiences.
We bring public relations, brand strategy, content, digital and social media, paid media, creative design, production, publications and events together in one integrated team. Because we sit inside HUM Network, our clients get broadcast reach, editorial access and production capability that few agencies in Pakistan can offer.
Our work spans leading private-sector brands, government and public-sector initiatives, national awareness campaigns, education programmes, technology and creative-economy projects, large-scale events and award shows.
Our mission
To help brands and institutions tell their stories with clarity and impact, and to turn attention into measurable results.
Our vision
To be Pakistan’s most trusted integrated communications partner, where PR, content, media and production work as one.
WHAT WE STAND FOR
Our values. In every brief.
Integrity
Honest advice and transparent reporting. No black-box spend.
Creativity
Ideas that are native to each platform and true to each brand.
Accountability
One in-house team that owns the result.
Speed
Campaigns planned and launched in days, not weeks.
Our HUM Network advantage
As part of HUM Network, Skyline taps directly into HUM TV, HUM News and Masala TV: their audiences, studios, talent and drama slate. That means faster production, stronger media access and bigger reach for every campaign.
HOW WE WORK
From your first idea to the final report.
Strategy
Understand the brand, audience and goals across PR, paid, organic and production.
Setup
Build the channel plan: organic, paid media, SEO, content, PR and production schedule.
Launch
Shoot content, build creative and go live across every channel.
Optimize
Monitor daily and adjust across paid, organic, PR and on-ground activity.
Report
Consolidated performance reports and insights across every discipline.
OUR PEOPLE
The minds behind the work.
Hasan Akbar
Chief Executive Officer
Fahad Sarfaraz
Creative Director & Strategist
Chaudhry Hammad Tahir Waraich
Senior Graphic Designer
Anusha Zahid
Content Writer
Syed Jamal Abbas Zaidi
Video Editor, Motion & Multimedia
Asif Abbas Khan
Digital Marketing & Analytics
Official team portraits coming soon.