Every Channel. One Coordinated Plan.

DISCIPLINE 01

Public Relations & Media Relations

We shape how the media and the public see your brand. Press communication, media relations, stakeholder engagement and reputation management, handled by a team with direct access to Pakistan’s newsrooms.

• Press releases, media kits and press conferences
• Media relations and coverage tracking
• Stakeholder and government-facing communication
• Reputation and crisis communication

DISCIPLINE 02

Brand & Campaign Strategy

Positioning, campaign narratives and messaging that give every channel the same story.

• Brand positioning and messaging
• Integrated campaign planning
• Creative direction across formats

DISCIPLINE 03

Social Media Management

Always-on content and community management that grows audiences and keeps them engaged.

• Content calendars and platform-native creative
• Community management and response
• Influencer and campus partnerships
• Monthly analytics and reporting

DISCIPLINE 04

Performance & Paid Media

We plan, buy and optimize paid campaigns end to end, from audience strategy to daily bid adjustments.

• Meta (Facebook & Instagram): Feed, Stories and Reels; custom, lookalike and retargeting audiences; lead-gen and conversion campaigns; Pixel and Conversions API setup
• Google Ads: Search, Display, Shopping and Performance Max; keyword strategy; Analytics and conversion tracking; remarketing
• YouTube: in-stream and Shorts placements; view-through and CPM planning
• TikTok: In-feed and Spark Ads; trend-aligned creative
• LinkedIn: sponsored content, lead-gen forms and B2B targeting by job title, industry and company

DISCIPLINE 05

Content, Copywriting & Design

Scripts, social copy, editorial content, brand collateral, motion graphics and campaign visuals, made by our in-house writers, designers and animators.

DISCIPLINE 06

Video & Production

In-studio and on-location shoots, reels, explainer videos, event coverage and full post-production.

DISCIPLINE 07

Events & Activations

From national award shows to multi-city school programmes: planning, promotion, media and influencer relations, and event collateral.

DISCIPLINE 08

SEO, GEO & AI Search

Get found on Google and in AI answers.

• Technical SEO audits, on-page optimization and keyword strategy
• Local SEO and Google Business Profile
• Generative Engine Optimization for ChatGPT, Gemini and Perplexity
• Answer Engine Optimization for featured snippets and voice search
• Structured data, schema markup and AI-visibility monitoring

DISCIPLINE 09

Email, WhatsApp & Discord

Direct channels that keep your audience close, from newsletters to community servers.

DISCIPLINE 10

TV & Print

Brand integrations across HUM Network channels and print placements in our publications.